I think this is it, people.
This morning Mark Waid tweeted a link about how he is working on a truly digital comic.
Now this is nothing new, there are some incredible creators out there who have been playing with landscape comic telling for years, who have been playing with digital "reading" for a while, and who have been trailblazing with releases onto reading devices since the battle of the tablets began.
It is, however, one of the first times that someone who has made their name in print comics, someone who has been a success in that field, has mentioned the problems of rising costs and lowering profits as the reason behind them making the move to digital.
Traditionally new creators have used the money saving, near-to-free method of digital publishing to start their lives as comic book creators. The idea was always to make their way "up", to maybe become a "real" print creator somewhere down the line.
Along with Mark Waid's announcement is the recent Million Dollar webcomic reprint, both things which point towards a known fact which has remained hidden from a lot of people - it is possible to build a pretty good following by putting out a webcomic.
So could this be the start of more and more "creators" moving to the digital release method? Graphicly are certainly making it easier for people to have greater control over how they release their work.
Personally, the model I'm looking to adopt is to release comics online with regularity, to offer print and digital versions once available (using a POD service, and also using this to produce physical copies for conventioning), with Trade's also being produced down the line.
There is the idea of creating something specific to the web format, something to make into a digital specific comic down the line. Hopefully more and more people will be doing the same now, too.