Don't make a super hero comic.
Especially a long form or ongoing one.
Seriously. Just don't.
Ask anyone advice about making independent comics, and most times the above sentences will come out of their mouths. And they are totally right if your aim is to make money in comics.
It's also pretty true for any form of comics, to be honest.
Comics, as a money making venture is pretty much a closed door. I think you can make a decent living off of comics (at least some people can), and some people can break even or self-fund doing comics, but I don't think many people make money from comics.
The golden idea - or the "Walking Dead" dream - for most is to create something, sell the idea to another medium, sit in piles of cash. But of the thousands of comic ideas created every month, how many make it to the big or small screen?
Super hero movies don't make money.
Wait a minute, you may say, what about all those super hero movies that make billions every year?
Those aren't super hero movies. They are brand movies. They are movies with 50-80 years of built in brand marketing.
How many super hero movies are made from new ideas about new characters created by an unknown creator or creators?
Not when you can just reboot Spider-Man and have the built in brand.
I don't make Hero Code for the money - and if I did, I'm doing a terrible job doing it. I make it because I enjoy it. I hope you do too. There may be times when I can't afford to do it as regularly as I would like, but I hope to keep doing it for a long time. Ongoing, in fact.
I have stories plotted way beyond the ones I've written, and I've written way beyond the ones that have been printed. Lots more.
The Hero Code issue one is now available on Comixology.